When is a pint not a pint?

Answer: In a recession....

Sometimes even the smartest companies do really dumb things....

In the US, Haagen-Daz have reduced the size of their pint of ice cream from 16 oz to 14 oz citing "Over the past few years, the cost of all-natural ingredients, like fresh eggs, top-quality raspberries and Madagascar vanilla, has increased by an average of 25%. The energy required to make and deliver our products has risen in cost as well, despite the recent dip in gasoline prices"

However one company's PR disaster is another's opportunity. Ben and Jerry's stated thus:

"One of our competitors (think funny-sounding European name) recently announced they will be downsizing their pints from 16 to 14 ounces to cover increased ingredient and manufacturing costs and help improve their bottom line," the statement said.
"We understand that in today's hard economic times businesses are feeling the pinch. We also understand that many of you are also feeling the same, and think now more than ever you deserve your full pint of ice cream."