Knowing your audience.....

A disappointed Coca Cola salesman returns from his Middle East assignment. A friend asked, "Why weren't you successful with the Arabs?" The salesman explained: "When I got posted to the Middle East, I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn't know to speak Arabic. So, I planned to convey the message through three posters...

First poster: A man lying in the hot desert sand...totally exhausted and fainting.
Second poster: The man is drinking our Cola.
Third poster: Our man is now totally refreshed.



And then these posters were pasted all over the place. "Then that should have worked!" said the friend. "It should have!?" said the salesman. "But I didn't realize that Arabs read from right to left!!"